In 1941, Frank Pica, Sr., opened a pizzeria at
62nd and Race Street in West Philadelphia.
This small establishment containing just a few
tables, an old-fashioned brick oven and a
take-out counter soon became a special part
of the neighborhood. His loyal customers
revered the friendly and warm atmosphere,
which Frank promoted just as much as his
infamous “Square Pizza”.
In 1956 Frank Sr., along with Frank Jr.,
moved the pizzeria to 7803 West Chester Pike
in Upper Darby where it grew into a
full-service restaurant. Over the years the Pica
family and their loyal staff upheld the policy
that Frank Sr. started -- that the customer
always comes first.
Picture taken in mid 1940’s - Frank Pica, Sr. proudly stands in front of his own pizzeria, not knowing what he and his son would accomplish in years to come.
Picture taken in mid 1940’s: Frank Pica, Sr. and his
feline friend await a day of business. If you look closely,
you can see that small pizzas were $.75 and large
pizzas were $1.00. (Those were the days.) The stairwell
led upstairs to a “more formal dining room”, where men
had to be accompanied by ladies in order to eat upstairs;
house rules and no exceptions were made.